Наталия Никонова

Professional fields

Marketing, digital marketing.Consumer research (quantitative, qualitative and shopper behaviour research).

Education

- 2002 – 2008 - Moscow State University, sociology. Sociology of management department

- 2005 – 2007 - Moscow State University, foreign languages department, “Professional communication Interpreter” (English)

- 2012 – Online education center “Netology”, “Digital-marketing: from the beginner to the professional” course

- 2017 – Management Academy by Hasbro & Harvard Business Review, leadership course

- 2019 – British Higher School of Art and Design, School of Education, series of training modules for tutors

Professional experience

- Sept 2019 – current - British Higher School of Art and Design, Foundation Business and Marketing, Module Leader

- Jan – June 2019 - British Higher School of Art and Design, Foundation Business and Marketing, Visiting Lecturer onmodules: Digital Marketing, International Business, -Marketing Research, Principles of Management

- 2017 – current - commercial online startup in toys and interior accessories Onlyfur, co-founder, marketing part

- 2015 – 2017 - Hasbro branded play company, Brand manager CIS. All brands

- 2014 – 2015 - AXIS marketing communications agency, Account manager, events

- 2012 – 2013 - Balto print printing house, Project manager, digital marketing

- 2011 – 2012 - Hasbro branded play company, Brand manager Russia. Boys & Games, Girls brands

- 2003 – 2010 - IMCA research agency, from interviewr to project manager. Quantitative, qualitative and shopper research

- Key clients: Coca-Cola, Beeline, Tele2, L’Oreal, Unilever, Procter&Gamble, Reckitt Benckiser, SabMiller, InBev, Heineken etc.

Freelance projects

- June 2014 - Open Russian Film Festival “Kinotavr” # 25, Sochi. Festival committee, guest management

- April 2014 - National Debut Films Festival “Dvizhenije”, Omsk. Festival committee, guest management

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